Brazil and FIFA: Potential Image Nightmare


hani jaber

The equation is quite simple, the lower income population is not going to be happy when a government is spending quite a bit of its resources on improving its infrastructure to host a one-month tournament, especially, when these improvements end up taking the better part of 6 years. The protests in Brazil can best be described by a video that was posted on YouTube titled: “No, I am not going to the World Cup”, posted below.

The video discusses the different steps taken by the Brazilian Government in ensuring that the country is ready for the World Cup, much of which can be questioned when many of the country live in poverty with a poor standard of living. An argument raised by the video is that the majority of “benefits” from the World Cup will actually be a deterrent to the Brazilian economy and its people. Multiple studies exist…

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