Soccer is a unique product from a business context that is made more complex in the United States due to cultural and structural differences from the rest of the game worldwide.
Technology, and in particular social media, is one of those keys to unlocking the future of the sport. But it’s not quite as simple as setting up a Facebook or twitter account, especially those that think they understand it when they simply do not.
Retweets or commenting on what EVERYONE is currently watching on TV does not constitute being a social media guru for soccer – far from it. It’s about two way engagement and developing an emotional attachment with users that fosters new conversations and original content.
I wanted to attempt to bridge this gap online between the highest tiers of soccer and the grassroots fans by creating 21st century clubs that embraced online platforms and technology…
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